End of February 2008
Itâ€™s a familiar lament to any parent of a modern teenager: they are so multiply connected to electronic inputs that the real world slips away and might become irrelevant. If you tell a fifteen year old that when they were eight there were no iPods and when they were born there was no Internet, theyâ€™ll look at you either blankly or aghast, as if you had said there was no food.
Many newspaper inches and web electrons have been spent dissecting the onrush of digital media and their effect on young people, but the biggest mine of real data is the web site of the Pew Internet and American Life Project. This charitable organization has had its finger on the pulse of the Internet and its impact on the popular culture for nearly a decade. Their reports cover everything from education and privacy issues to the effect of the Internet on the political discourse of the nation.
Thereâ€™s a YouTube video currently posted with a message that scrolls up, Star Wars style, saying â€œFor years, parents could not text message. They could not figure out how to record a voice mail. They could not even connect to the Internet without using AOL.â€ After a warning that parents are adapting to new technologies, thereâ€™s a clip of a man figuring out how to the video capabilities of his cell phone. â€œWatch with caution,â€ the video closes, â€œand pray that your parents do not gain these powers.â€ The teen mind may recall the opening scene of an earlier science fiction classic, 2001: A Space Odyssey, when apes confront the enigmatic monolith that will change them forever.
I have relatives in their eighties who have iPods and know how to text their nieces and nephews, but young people are ascending the rapid curve of technology much faster than their parents. Teenagers now spend six and a half hours a day with video input. That total is not much longer than a decade ago, but the mix has changed; TV watching is down and playing video games and watching video clips is way up. Itâ€™s axiomatic that all teenagers multiplex on a computer, doing their homework in parallel with text-messaging, watching online videos, checking out MySpace or Facebook, and surfing the Internet.
The most recent Pew report notes the emergence of â€œsuper-communicators,â€ the quarter of all teens who use all the major communication channelsâ€”texting, cell phones, social network web sites, and instant messagingâ€”to connect to their friends. A sub-theme of this blog is projecting the future of IT usage. What is the end point of this extraordinarily rapid assimilation of technology? Will it saturate at some point due to limitations of the brain or the finite number of hours in the day? Will the distancing aspect outweigh the ease of making new connections? Will these technologies be used to sustain a froth of popular and often trivial culture or will they be used to promote learning?
One hopeful sign from the Pew study is the fact that teenagers are not passive users of these new technologies. Two thirds have created some kind of online content, compared to only 15% of adults. A third have shared artistic creations or songs, or have created or worked on blogs and web pages for school or groups they belong to. A quarter of them have created their own web page or online journal. And a quarter of them have remixed online content into their own creations, creating what is known as a mash-up. Blogging is hot, nearly doubling among teens between 2004 and 2006. There are interesting gender effects too. Girls are twice as likely to blog as boys while boys are twice as likely to post videos. The new modes of content creation and posting facilitate further communications: 90% of teens report feedback from others or online conversation as a result of posting a photo or video.
At the pinnacle of young people harnessing these new capabilities are some amazing success stories. Catherine Cook founded MyYearbook.com while she was in high school as a way of keeping in touch with friends after she graduated; it has 2 million members and has attracted $4 million of venture capital. Ashley Qualls was 14 when she created a web site to help teens â€œexpress themselvesâ€ with art and graphics. Her site now gets 60 million page views a month. Ben Cathers was only 12 when he started his first business on the Internet. By age 19 he had his own syndicate radio show and had founded a search engine technology company. For each of these teenage titans they are many mini-moguls.
Internet use is saturating for the simple reason that 93% of teens are online, versus 73% eight years ago. Their use is intensifying; a third go online multiple times a day. However technology has not been able to use Special Relativity to create more hours in the day, so we can anticipate that the new technologies will become like â€œwallpaper,â€ unremarkable parts of the everyday flow of life. And despite the fear voiced up front, teens still value face-to-face contact. As for parents, youâ€™re on your own. But itâ€™s a comfort to know that almost any average eight year old could help you program your web phone.